HOW IT STARTED HOW IT’S GOING
When I first joined the account in 2021. Since I’ve been a creative director on the account.
When the savings are this good, no brand is safe!
HOW IT’S GOING
Rossis a marathon, not a sprint.
YEAH! FOR LESS
The streets love Ross, but to stand out in a crowded “value retail” market, we needed to give the Ross brand just as much street cred as the store. We used music, humor, and relatable casting to reintroduce the brand ( and the savings ) that every generation can say “Yeah!” to.
juniors “rossibilities” digital/social
When you say yes to those savings and those styles, the Rossibilities are endless.
CD/WRITER: DOMINIQUE MONET | ACD/AD: MICHELLE GRANT