THE BARGAIN HUNTERS OF ROSS
For years, Ross was played up the “real” shopping experience of what it feels like to say “Yes for less!”. But what’s realer than reality TV? We took this inspiration and reimagined Ross from a retail brand to an entertainment franchise, breaking through at every touch point.
The savings got even juicier on social…
…and the drama continued with the Hispanic audience.
Then the Bargain Hunting spread with influencers all over the country.
Creative Director: Dominique Monet | ACD: Michelle Grant | Art Director: Ramsey Chandler | Copywriter: Blake Stephens