Crocs: THE MUSICAL

Remember when Crocs was NOT hot? That’s where we came in. We helped make this brand as iconic as the shoe by grounding it in a mission the whole world could get behind, "everyone comfortable in their own shoes."  To kick things off, actress Drew Barrymore stepped out of her comfort zone and got comfortable singing in the global debut of Crocs: The Musical. Fun fact: I wrote this song stuck in traffic on the way to work. (Over 11M views in its first month) 

A total rebrand and a snapchat lens later, people everywhere became more comfortable in their own shoes and sang along with us. (4M users in the first ten days)

The fun continued across the globe with an all-star mash up including Canadian singer Henry Lau and the infamous K-pop Star, Yoona. 

Finally, Yoona took Asia by storm with a solo debut of her own.

SR. CW: Dominique Monet I  SONGWRITER: Dominique Monet I SR. AD: Fernando Suarez I  SR. STRATEGIST: Elizabeth Tavera