Testicular Cancer Foundation: Know your balls
Men know sports, but how well do they know their own balls? We used men's sports obsession at the height of March Madness to encourage them to check themselves for testicular cancer.
Both print ads were picked up pro-bono by Sports Illustrated nationwide. Over 3 million impressions later, it proved to be one of our most successful awareness efforts yet.
CW: Dominique Monet I AD: Roy Milton 2