Testicular Cancer Foundation: Know your balls

Men know sports, but how well do they know their own balls? We used men's sports obsession at the height of March Madness to encourage them to check themselves for testicular cancer. 

Both print ads were picked up pro-bono by Sports Illustrated nationwide. Over 3 million impressions later, it proved to be one of our most successful awareness efforts yet. 

They came to play an ordinary game of basketball but ended up with a life-changing surprise (real guys not acting).

CW: Dominique Monet I AD: Roy Milton 2